Virgin Media has announced plans to add 80,000 premises to its fibre broadband network in Leeds with a £40m investment.
The first part of the project will see 11,000 premises in the Middleton area of the city served with superfast fibre services that can offer speeds of up to 152Mbps.
The firm is also allowing consumers and businesses keen to be among the first to be served by the remainder of the rollout to register their interest at Virgin's cablemystreet website.
Virgin chief executive Tom Mockridge said that the firm has been able to undertake the project thanks to Leeds City Council removing the red tape that usually hinders broadband deployments. He urged other councils to do the same.
“Local authorities have an important role in getting ultrafast broadband to more people, more quickly. We need more local authorities, like Leeds City Council, to work with us to cut the red tape and secure investment for their residents," he said.
The leader of Leeds City Council, Judith Blake, said she is confident that the rollout will provide a major boost for the city.
"I am delighted that we have secured this investment for the residents of Leeds. Access to high-speed broadband is the cornerstone of a thriving local economy, helping residents connect and businesses to grow.”
The Leeds rollout is part of Virgin Media’s £3bn Project Lightning initiative that aims to increase the number of connections on Virgin’s network from 13 million to 17 million.
The plans come at the same time that BT announced it is returning £129m to local authorities to use for further broadband projects, after exceeding take-up targets in many areas.
The government hopes that the funding will ensure it reaches its target of providing 95 percent superfast broadband coverage across the UK by 2017.
Cotton seedling freezes to death as Chang'e-4 shuts down for the Moon's 14-day lunar night
Fortnite easily out-earns PUBG, Assassin's Creed Odyssey and Red Dead Redemption 2 in 2018
Meteor showers as a service will be visible for about 100 kilometres in all directions
Saturn's rings only formed in the past 100 million years, suggests analysis of Cassini space probe data
New findings contradict conventional belief that Saturn's rings were formed along with the planet about 4.5 billion years ago