Motorola has unveiled three new smartphones for release in 2015, a new-generation Moto G and two successors to the Moto X, the Moto X Style and Moto X Play.
All three have been designed to be affordable, Motorola said, while including certain high-end features such as "best in class" rear cameras.
The latest edition of the Moto G launches today across in 60 countries, including the UK. It includes a 13MP rear camera with an anti-glare IR filter, a 5MP front-facing camera, a Qualcomm Snapdragon 410 quad-core processor, a 5in display, 4G LTE support and IPX7 waterproofing certification.
The RRP is £159 for the 8GB storage version and £179 for the 16GB version.
Meanwhile, the Moto X Style and Moto X Play are larger devices aimed at competing with pricier top-end devices.
Motorola said that the Moto X Style is the "world's fastest charging phone" when used with the firm's TurboPower charger, with claimed charging times up to 50 percent faster than with the Samsung Galaxy S6.
It can also be fitted with back panels made from silicon, leather or polished wood from "responsibly managed forests", and includes a wide-angle "selfie lens" in the 5MP front camera, as well as 21MP rear camera with 4K video capture, Qualcomm Snapdragon 808 hexa-core processor, 5.7in screen at 1440x2560 resolution and 16GB, 32GB or 64GB of storage.
The Moto X Style will cost £379 and upwards when it launches in September. Specific dates are yet to be announced.
Finally, the Moto X Play was announced as having the largest battery of the Moto range, at 3,630mAh. Adrienne Hayes, Motorola's head of marketing, said that this translates into two days of battery life.
It also features a 21MP rear camera, 5MP front camera, 1980x1080 screen resolution, Qualcomm Snapdragon 615 octa-core processor, 2GB of RAM and 16GB or 32GB of removable storage.
The Moto X Play will be available in August starting at £299.
All three phones run the latest version of Android, 5.1.1 Lollipop, which Motorola emphasises will not be customised with skins or additional pre-installed apps in line with previous Moto releases.
By loading its new range of smartphones with the kind of premium features usually seen on more expensive phones, especially with the Moto X Style and Moto X Play, Motorola appears to be targeting the likes of the iPhone and Samsung Galaxy range by tempting potential customers with lower prices.
V3 will post its first impressions of the new Moto G, Moto X Style and Moto X on the V3 labs blog later this week.
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