Google will stop forcing people to use Google+ profiles on its other services, notably YouTube, as the firm continues to back down on efforts to promote the social service.
Currently, using Google products often requires a Google+ account, a move that has raised complaints among users, particularly those on YouTube who do not like having to use their Google+ account on an entirely different service.
This meant that comments left on YouTube would appear on Google+ profiles, which many did not appreciate.
Google has clearly heard the complaints relating to this set-up. Bradley Horowitz, vice president of streams, photos, and sharing, explained in a blog post that Google is making the change based on user feedback.
“People have told us that accessing all of their Google stuff with one account makes life a whole lot easier. But we’ve also heard that it doesn’t make sense for your Google+ profile to be your identity in all the other Google products you use,” he said.
“So in the coming months, a Google Account will be all you’ll need to share content, communicate with contacts, create a YouTube channel and more, all across Google. YouTube will be one of the first products to make this change.”
YouTube also confirmed this move in a blog post, although it urged people not to get to gung-ho as the change has not taken place yet.
“YouTube will no longer require a Google+ profile when you want to upload, comment or create a channel,” it said.
“If you want to remove your Google+ profile, you’ll be able to do this in the coming months, but do not do it now or you’ll delete your YouTube channel.”
Google+ and YouTube will also receive a few updates, such as a new 'Collections' feature in Google+ so that posts can be tagged to appear in relevant groups.
Meanwhile, YouTube revealed that it has been improving the comment ranking system so that junk comments are more quickly hidden from sight, claiming it has already reduced the number of 'dislikes' on junk comments by 35 percent.
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