Apple already has a 75 percent share of the smartwatch market, despite the Apple Watch being on sale for only three months, according to data from Strategy Analytics.
The research house said that Apple shipped four million devices during the second quarter of 2015, giving the firm a huge market lead. No other company came close: Samsung shipped just 0.4 million units and all others combined shipped 0.9 million.
Some 5.3 million smartwatches were shipped in the quarter, an increase of 457 percent on the one million sold in Q2 2014, driven almost entirely by Apple, as noted by Cliff Raskind, director at Strategy Analytics.
“It was the smartwatch industry's fastest ever growth rate. Volumes in the second quarter of 2015 were higher than for the whole of last year, when 4.6 million smartwatches shipped globally,” he said.
Neil Mawston, executive director at Strategy Analytics, added that Apple's success poses tough questions for its rivals in the market.
“Apple Watch has clearly raised the bar for the global smartwatch industry. The ball is now in the court of rivals, like Samsung, to respond,” he said.
Strategy Analytics’ figure of four million shipments for the Apple Watch is broadly similar to that of Canalys, which put the figure at 4.2 million in data released earlier this week.
However, Apple has kept quiet on the exact figures for Apple Watch sales, despite the market expecting an announcement during the firm's Q3 earnings call.
Apple CEO Tim Cook said that the company will not divulge this information, but that the smartwatch is performing well against the firm’s own expectations.
“To provide a bit more colour, sales of the Watch did exceed our expectations and they did so despite supply still trailing demand at the end of the quarter,” he said.
“And to give you a little additional insight, through the end of the quarter, in fact, the Apple Watch sell-through was higher than the comparable launch periods of the original iPhone or the original iPad.”
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