Apple Pay has arrived. After much fanfare the service has now finally gone live in the UK, and numerous banks and high-street shops are supporting the service as Apple extends its reach into yet more areas of everyday life.
The arrival of the service will no doubt have a big impact on the digital payments market and wider retail environment, and V3 has put together a round-up of some of the key features and implications of the service as it goes live.
Will you use Apple Pay, or are you more comfortable sticking with your bank card and cash? Let us know in the comments section below.
10. Making mobile payments easier
Apple Pay could be the service that makes mobile payments part of everyday life rather than a service left to early adopters and tech aficionados.
Apple Pay may not have universal support in the UK from day one, but it's easy to set up and use, meaning that iPhone owners who have been reticent about mobile payments may change their minds.
The service makes it easy to make secure online shopping payments for products by simply validating transactions through the iTouch fingerprint scanner rather than needing to enter passwords and other tedious information.
This could see spend-happy online shoppers nearing bankruptcy at an accelerated rate, but Apple Pay will no doubt galvanise the mobile payments world into creating similar intuitive systems.
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