Kickstarter success story and eagerly awaited smartwatch the Pebble Time is now available to pre-order in the UK. Shipments are expected to begin on 20 July.
The imminent release was announced by electronics distributor Widget UK, and the watch is available through retail partners Firebox and Amazon.
The device will cost around £180, and features a battery life of up to seven days, a colour e-paper display, an updated Pebble OS and integration with other major devices.
It will work with iOS 8 on the iPhone 4S and above, and all Android 4.0+ phones including those from Samsung, HTC and Motorola.
The integration with other devices could help this product stand out from the crowd, giving it a software versatility that bigger companies such as Apple are unwilling to include.
The 4.5mm display has an always on, e-paper front and LED backlight. The face cannot boast an OLED screen, but it does mean that battery life compared with competing models is significantly longer, lasting seven days. The watch is also water resistant to 30 metres and has speech-to-text dictation.
The Pebble Time is also 20 percent thinner than its predecessor. It is based on a ‘timeline operating system', which organises notifications based on the 'past, present and future', and features its own app-store.
While the Pebble Time is the premium model, the company offers a range of options. The mid-tier Pebble Steel costs £149, while the entry-level Pebble Watch is priced at £99 and comes in a range of colours.
The Pebble Time raised $20m in donations on the popular crowd-funding website Kickstarter from over 78,000 backers.
David Elder, managing director of Widget UK, explained that he has been amazed by the reception so far and with the "appetite for the device" from consumers.
"We're thrilled to be able to announce that the wait is now over. We look forward to seeing the reaction from Pebble's passionate fans across the UK and Europe," he said.
The release comes as smartwatch and wearable technology is being rapidly introduced into the consumer market.
Comparisons will no doubt be drawn with the Apple Watch, which comes from a company that is used to market dominance. V3 recently put the Apple Watch and the Pebble Time head to head and found the Pebble Time a serious contender.
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