Uber has invested in Microsoft's Bing mapping technology, and will take on around 100 employees from Redmond.
Uber has been tainted with controversy, but expects that additional mapping capabilities will provide a major boost to its business and help remove its reliance on Google Maps for its drivers.
"We're excited about the talent and technology this acquisition brings. Mapping is at the heart of what makes Uber great," said a spokesperson in response to V3's request for confirmation.
"So we'll continue to work with partners, as well as invest in our own technology, to build the best possible experience for riders and drivers."
Microsoft confirmed its part in the deal in a statement, suggesting that mapping is no longer a key element of its business and that the firm will partner with other companies when necessary.
“Over the past year, we have taken many actions to focus the company’s efforts around our core business strategy," a Microsoft spokesperson said.
"In keeping with these efforts, we will no longer collect mapping imagery ourselves, and instead will continue to partner with premium content and imagery providers for underlying data while concentrating our resources on the core user experience.
"With this decision, we will transfer many of our imagery acquisition operations to Uber."
Microsoft was still adding mapping features to its software in 2013, including 3D mapping visualisations through Power Map and other features to the preview version of Power BI for Office 365, a hosted business intelligence system.
"At our core, Microsoft is the productivity and platform company for the mobile-first and cloud-first world," he wrote in an internal email.
"Nothing is off the table in how we think about shifting our culture to deliver on this core strategy. Organisations will change. Mergers and acquisitions will occur.
"Job responsibilities will evolve. New partnerships will be formed. Tired traditions will be questioned. Our priorities will be adjusted. New skills will be built. New ideas will be heard. New hires will be made. Processes will be simplified."
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