This week has seen Google introduce a Undo Send feature in Gmail to prevent embarrassing email incidences, be prompted to defend its usage of patents in its Streetview service, and fire a shot across Apple's bow with Play Music.
The search giant also joined Microsoft, Intel and Amazon Web Services, to explore the standardisation of container software, while its driverless car nearly took out an autonomous Audi in California.
Google offers Undo Send feature to all Gmail users
Google added an Undo Send feature to the web version of its Gmail email app, which allows users to have window of time to recall a sent email.
User can opt to enable Undo Send which offers a choice of five, 10, 20 and 30 second cool off periods when the email can be recalled.
Google takes aim at Apple Music with free streaming option
Google appeared to try and steal some of the fuss around Apple Music by offering Play Music, its own free, advert-supported music service.
With Apple music due to launch soon with a free three-month trial, Google is offering a free taster subscription to entice music fans to consider its service over Apple's offering.
US Supreme Court waves off Google Streetview patent appeal
Google has been told to defend its claim on the use of patents in its Streetview service, which a company called Vederi LLC is asserting its rights over.
Back in 2014, a district judge ruled that Google had not infringed on the patents, but this was overturned by the US Court of Appeals for the Federal Circuit, and Google's appeal against this latter decision has been thrown out.
The US Supreme Court then ruled that the search giant will need to defend its claims to the patents use as the infringement case returns to the lower courts for more inspection.
Google, AWS, Microsoft and Intel throw weight behind Open Container Project
Google joined Amazon Web Services, Intel, IBM, Microsoft, HP and Docker in a coalition to create the Open Container Project in a bid to standardise the use of container software.
The project will be run as part of the Linux Foundation, and also includes members such as Cisco, EMC, Fujitsu Limited, Goldman Sachs, Huawei, Joyent, Pivotal, Rancher Labs, Red Hat and VMware.
Google's driverless car nearly rams an autonomous Audi in California
The Inquirer reported that Google's driverless car was involved in a near-miss incident in California with a rival self-driving car from automotive giant Audi.
A Lexus sporting Google's driverless technology was reported to have cut-up the Audi, being operated by Delphi Automotive, as it was trying to change highway lanes. The manoeuvre prompted the passenger in the Audi to take action to avoid a collision with the Google-driven car.
Deal intended to help organisations chip away at their unstructured data
Nvidia takes aim at organisations looking to incorporate AI and VR
Cook told Apple staff in an email that "hate is a cancer"
Galaxy Note 8 will offer IP68 certification, a Samsung Exynos 8895 CPU, 6GB of RAM, 64GB of storage and IP68 certification