Samsung has announced a partnership with Red Hat to develop and host a series of business-focused mobile applications, in a move that seems to be in response to the burgeoning partnership between Apple and IBM.
The partnership, which will begin life in the US with Samsung Electronics America and Red Hat, will see the firms develop apps that address key business tasks, such as “business intelligence, field and customer service, inventory management and sales catalogue, pricing, ordering and invoicing”.
Red Hat will create and host a new platform, called the Red Hat Mobile Application Platform (MAP), so that other third-party firms can host their applications on the service.
The companies confirmed that the apps will run on Android but will work with “other operating environments” via the Red Hat MAP. Red Hat confirmed this would include iOS, but not did elaborate on how the apps would be made available to other platforms.
This suggests that the firms are hoping that the open nature of their offerings will appeal to businesses increasingly operating in mixed-OS environments as the bring your own device trend takes hold.
This is something that the Apple and IBM partnership cannot offer, as the apps are developed solely for the iOS ecosystem to run on iPhones or iPads.
Robin Bienfait, executive vice president and chief enterprise innovation officer at Samsung, touted the partnership as a way for firms to embrace the benefits of mobility without being locked into one environment or provider.
“Samsung firmly believes that strategic alliances with organisations such as Red Hat that deliver open source enterprise infrastructure and provide reliable, secure integration from the back end to the end user will help businesses more readily adopt a mobile first environment,” she said.
Craig Muzilla, senior vice president of the Application Platforms Business at Red Hat, added that working with Samsung will ensure that businesses' mobility needs for the future are met.
“We believe deeply in the power of collaboration, and we're excited to join with Samsung in not only delivering a new generation of mobile solutions for the enterprise, but empowering customers to achieve new levels of innovation in mobile,” he said.
Red Hat and Samsung will work together to promote the fruits of the partnership to the market as part of the agreement.
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