Oracle has unveiled a wave of next-generation cloud services including Internet of Things and big data analytics tools.
Oracle executive chairman Larry Ellison announced 24 new cloud services, including Database Cloud - Exadata, Archive Storage Cloud, Big Data Cloud, Integration Cloud and Mobile Cloud, underlining the firm's focus on the cloud.
Database Cloud - Exadata promises to let customers run Oracle databases in the cloud "with the same functionality, performance and availability of on-premise Oracle Exadata-based production databases".
Oracle claims that the service is ideal for customers pursuing a hybrid cloud strategy.
Archive Storage Cloud is a "deep cloud" service for customers needing storage space for infrequently accessed big data reserves.
Oracle described it as ideal for companies handling data sets like "corporate financial records, medical and pharmaceutical archives, cultural preservation content, insurance records and digital film masters".
Big Data Cloud and Big Data SQL Cloud aim to offer a secure platform for big data management customers running workloads on Hadoop and NoSQL databases.
Integration Cloud is designed to simplify the integration process between cloud and on-premise Oracle and third-party applications.
Oracle Mobile Cloud is a "next generation" mobile backend-as-a-service designed to help developers create and distribute enterprise-ready mobile apps.
The service comes with built-in mobile analytics tools designed to help businesses gather data on app use for future development and refinement.
Finally, Oracle Process Cloud Service is described as a "zero-code, cloud-based process automation platform".
It is designed to let customers manage numerous business processes, including mobile workflows, automated manual processes, and customisable software-as-a-service (SaaS) applications.
A seperate blog post by Oracle also said that an Internet of Things (IoT) Cloud Service would be unveiled by the end of the year.
Ellison said that he expects the services to spearhead further growth in enterprise cloud adoption.
"Oracle is growing really fast. We sold $426m worth of business in SaaS and platform-as-a-service last quarter, a 200 percent increase over the same quarter last year. That's an industry record. No company has ever sold that much in just one quarter," he said.
"Oracle is the only company on the planet that can deliver a complete, integrated, standards-based suite of services at every layer of the cloud.
"Those technology advantages enable us to be much more cost-effective than our competitors. Our new Archive Storage service goes head-to-head with Amazon Glacier and it's one-tenth the price."
Oracle is one of many companies pushing its cloud services as key growth areas. IBM cloud revenues rose 60 percent in 2014 to $7bn, despite an overall 12 percent year-on-year decrease to $24.1bn.
The news comes just after Oracle appointed former HP vice president David Donatelli to lead its converged infrastructure business and drive the company's response to customer demand for hybrid cloud products.
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