Apple has changed its tune on royalty payments after criticisms from Taylor Swift and other music labels that the firm was effectively asking musicians to work for free for three months.
A number of artists and labels had already expressed their concerns about Apple Music when Swift made her feelings known about the Apple Music service and its three-month free trial offer during which artists were not to be paid royalties.
To Apple, Love Taylor http://t.co/GN9jiRkqlj— Taylor Swift (@taylorswift13) June 21, 2015
She said that she could not go along with the free three-month trial and that, as a consequence, she will not be making her album 1989 available on the streaming service.
"I feel this deserves an explanation because Apple has been and will continue to be one of my best partners in selling music and creating ways for me to connect with my fans," she said.
"I respect the company and the truly ingenious minds that have created a legacy based on innovation and pushing the right boundaries.
"I'm sure you are aware that Apple Music will be offering a free three-month trial to anyone who signs up for the service. I'm not sure you know that Apple Music will not be paying writers, producers or artists for those three months.
"I find it to be shocking, disappointing and completely unlike this historically progressive and generous company."
Swift is established as an artist, and said that she is making this stand for the wider industry, many sections of which have embraced the announcement.
Warrior Level - Taylor Swift! http://t.co/BGcyZ7jRD5— Stanton Warriors (@StantonWarriors) June 22, 2015
Eddy Cue, Apple's senior vice president of internet software and services, said in response to Swift's statement that all artists will now be paid during the three-month trial period.
We hear you @taylorswift13 and indie artists. Love, Apple— Eddy Cue (@cue) June 22, 2015
"Apple will always make sure that artists are paid," he said. "#AppleMusic will pay artists for streaming, even during the free trial period."
Swift, and other artists, thanked the company for the change.
I am elated and relieved. Thank you for your words of support today. They listened to us.— Taylor Swift (@taylorswift13) June 22, 2015
It is not yet clear, though, whether Swift will be making her music available on the service, which is set to arrive at the end of the month with the iOS 8.4 update.
The move is not the first time Swift has shown her savviness with the tech sector, after it was revealed she had bought up adult-themed domains relating to her name earlier this year, to stop squatters from misusing the sites.
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