Twitter is continuing to go through the changes, and has now taken the covers off project Lightning, its new way of showing content that centres around must-see events and up-to-the-minute news.
Outgoing CEO Dick Costolo told Buzzfeed about the plans in an interview just before he announced he would be stepping down as leader of the company with product head Kevin Weil giving some more details on the project.
Lightning, Weil explained, is based around live events and will present itself as a button on the mobile app version of Twitter.
Weil said that it will be built around events - sporting, entertainment and breaking news, for example - and will be able to react to bursts in online interest.
"It's around anything that's interesting. It could be current events. It could be breaking news. It could be awards shows or sports. But also cultural events and moments - things around your location and where you are," Weil said.
"There's amazing content, for example, posted to Throwback Thursday every single Thursday. But it's hard to discover it; you have to work as a user to go and find the best stuff, but [we] can do it easily and can package it richly."
Lightning is a 'visual' thing, according to the firm, and the experiences will be curated by editors who hand select items to cover and curate.
The event information package, which will include images, videos, Vines and new video feature Periscopes, will run separately to the general Twitter feed that users follow, meaning that they will get closer to the action.
Curator Katie Jacobs Stanton, who runs Twitter's global media operations, said that it would increase Twitter's reach to users and their access to information.
"We've seen in the past that we have so much conversation around events. But the challenge we've had over the years is, although we have the world's greatest content, it's like having a television without a channel guide or even a remote control," she said.
"There's no way to really find it or contextualise that content. So [Project Lightning] is this beautiful vessel for us to surface great content and make it more delightful."
The news follows other announcements from the Twitter camp, including the aforementioned CEO changes that will see Jack Dorsey replace Costolo on a temporary basis, and plans to autoplay videos, Gifs and Vines in timelines.
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