Apple is raking in millions of dollars from sales of wrist straps for the Apple Watch, according to Reuters.
Reuters reported the figures after receiving “exclusive” access to Slice Intelligence data on the Apple Watch.
The research indicated that roughly 20 percent of Apple Watch buyers purchase several wrist straps for the wearable, which retail for $49 to $449 and reportedly cost Apple as little as $2.05 to make.
Apple has not confirmed this figure, and had not responded to V3’s request for comment on the report at the time of publishing.
The figures are reportedly based on email receipts from a panel of two million US shoppers. UK statistics were not included.
The Apple Watch went on sale on 24 April in Australia, Canada, China, France, Germany, Hong Kong, Japan, the UK and the US, and is available in several configurations and price points.
These range from the basic £299 Sport version to the £13,000 gold Apple Watch Edition.
Slice Intelligence said that the entry level Sport Apple Watch is the best selling but did not provide a breakdown of specific sales between the various models.
The news comes alongside reports that Apple is already working in a second-generation smartwatch. 9to5 Mac reported that a number of unnamed sources had revealed details about a new Apple Watch set for release in 2016.
According to the sources, the Apple Watch 2 will feature a video camera and a new wireless system for greater iPhone independence, and will arrive in a number of new premium-priced models.
The Watch is Apple’s first wearable and had a troubled entry into the market. The company has still not released any sales figures for the device since it launched almost two months ago.
Apple has already improved the performance of the Apple Watch, issuing a software update in May designed to squash bugs and improve Siri's voice recognition powers.
The update also added 14 updates for a variety of security flaws, including one for the Freak vulnerability.
Freak is a cross-platform flaw in SSL/TLS protocols that could be exploited to intercept and decrypt HTTPS connections between vulnerable clients and servers.
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