Twitter has announced the acquisition of Whetlab, a company that develops machine learning technology. Terms of the deal were not disclosed.
Whetlab said in a message on its home page that customers should consider finding an alternative in the next few weeks, and should download any content or work that they have in the system.
"Over the past year, we have created a technology to make machine learning better and faster for companies automatically," the message said.
"Twitter is the platform for open communication on the internet, and we believe that Whetlab's technology can have a great impact by accelerating Twitter's internal machine learning efforts."
"This does mean, however, that we will be shutting down our closed beta on 15 July 2015."
It is likely that the Whetlab software and systems will be used on the advertising side of Twitter's business.
This has been a month of changes for Twitter, after the announcement that chief executive Dick Costolo will step down and will be replaced by former chief executive and co-founder Jack Dorsey.
Machine learning is generating a lot of interest at the moment, and companies including Facebook, Amazon, IBM and Microsoft are working on the technology.
IBM with its Watson artificial intelligence system is probably in the strongest position in the market at this time, but all of the firms have talked of the technology's promise.
"You can benefit from machine learning even if you don't have an advanced degree in statistics or the desire to set up, run and maintain your own processing and storage infrastructure," said Amazon's Jeff Barr earlier this year.
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