Android continues to lose smartphone operating system share in the UK, and even devices such as the Samsung Galaxy S6 have not done much to change this, according to the latest figures from analyst firm Kantar Worldpanel.
Android has increased its position in the US where it has a 62 percent share of the market, but is not doing so well in Europe.
Samsung has debunked talk of weak Galaxy S6 sales, and the company's impact on Android's market share varies from region to region. Kantar found that the firm is closing in on Apple in some areas such as China.
The analyst firm predicts that the newer Samsung models like the Galaxy S6 and Galaxy S6 Edge might eventually make an impression, but that it is too early to tell.
"Samsung's new flagship products became available in April and, while sell-in numbers were already positively impacted in the first quarter, being available in stores for less than a month was not enough to make a significant difference in the sell-through volume," said Carolina Milanese, chief of research at Kantar Worldpanel.
"Samsung's share of the smartphone market grew in the US, France, Germany and Italy, but we are not in a position to say that the new models have been the ones fuelling the growth."
Dominic Sunnebo, business unit director at Kantar Worldpanel, added that Android market share dropped by five percent in the UK in the past three months, but that Samsung is more likely to mount a challenge to incumbent devices than other smartphone makers, provided people start to embrace Android over Apple's iOS.
"In Great Britain, Android share dropped by 4.9 percentage points, with the number of first time smartphone buyers continuing to decline to 15.1 percent from 21.8 percent in 2014. Growth is coming from replacement sales, where operating system and brand loyalty play a big role," he said.
"Within the Android ecosystem, no one is in a better position than Samsung when it comes to loyalty."
The report comes on the same day that a report predicted smartphone ownership will more than double in the next five years, passing the six billion mark.
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