LAS VEGAS: HP is having a busy week at its 2015 Discover conference with numerous news announcements and strategy updates. V3 is at the show and has a quick round up of the key news so far to help you keep track of everything going on.
HP tech and hybrid cloud to boost three Avatar films beyond cinemas
HP announced a five-year partnership with 20th Century Fox and Lightstorm Entertainment to provide the technology that will support three sequels to James Cameron's Avatar.
HP chief executive Meg Whitman said the agreement will see HP supporting the Avatar films, due for release in 2017, 2018 and 2019, with software and hardware provided through Hewlett Packard Enterprise Services.
"Will be working together to build a digital platform to support a rich next-generation customer experience in support of the three new films," she said.
Whitman did not give details as to what this platform would look like, but said that it would make use of Hewlett Packard Enterprise's four-pronged strategy, including the use of its Helion services to provide a hybrid cloud setup for the hosting of content.
Lightstorm president Jon Landau joined Whitman on stage to explain that the partnership will create a system where people can go online and connect with the Avatar universe which then evolves and delivers customised content based on their interactions.
"We want to bridge the physical and digital world by building amazing ways to augment the film-going experience," he said.
"We feel that for Avatar to truly be what we believe it can be, it needs to expand beyond the world of movies. The movies only allow us to tell so much of the story. Films don't end with credits, and the digital experience is going to allow us to expand that to a whole new universe."
HP explores the network edge with IoT and connected cars research
HP is researching how the Internet of Things (IoT) can operate at the edge of networked devices, experimenting with connected cars communicating directly with each other.
At HP Discover 2015 in Las Vegas, the company showcased its research into IoT, demonstrating how it is working on the flow of data between cars networked together in a meshed fashion, rather than each car being connected into a central system or cloud, as is the case in many IoT networks.
Craig Sayers, research manager at HP Labs, explained to V3 how the company's research division is looking at equipping cars with on board sensors, connectivity, storage and processors needed to collect, crunch and communicate data with other vehicles on the road.
"Usually when people think about the Internet of Things (IoT) they think about sensors out in the world that send data back into a central cloud location where processing and storage happens," he said.
"What we're experimenting here is looking at what would happen if we took that processing and storage and pushed out into the network.
"We're looking at having nodes inside the network, which in our case are cars moving on roads. Those nodes have their own processing and storage and communication to each other."
Sayers said that this approach to IoT allows cars to communicate to each other when they encounter obstacles or challenging conditions on the road, such as potholes, thereby allowing drivers to take action before they encounter the situation.
DreamWorks Animation hands over data centre and private cloud management to HP
Film animation giant DreamWorks Animation has opted for HP's Datacenter Care service in a bid to automate its IT infrastructure to free up time for technology teams.
Michael Cutler, global director of infrastructure operations at DreamWorks Animation, said that Datacenter Care allows the firm to focus its IT and engineering team and resources in helping the business with technology rather than concentrate on maintaining infrastructure.
HP's Datacenter Care service manages both DreamWorks Animation's own data centre and the private cloud it uses to run its rendering systems, courtesy of HP Managed Cloud Services.
Cutler explained that the time and resources freed up by Datacenter Care has allowed the company to focus on finding ways to monetise its own proprietary technology beyond just creating films and animations. This has involved working part of its rendering and animation technology into a cloud-based service that can be provided to affiliated studios and third party companies.
HP reveals Grommet open-source app development framework
HP has revealed Grommet, an open-source user experience framework that brings consumer-grade interface development to enterprise apps.
Martin Fink, HP's chief technology officer, explained that Grommet is effectively a collection of technology, assets and a style guide to ensure that apps are created with consumer-type interfaces that people are familiar with, and inject a degree of uniformity into app user experiences even if they are built by different teams.
Grommet is built on the technology used in the creation of HP applications such as OneView, and can be skinned and customised to suit an enterprise's needs and brand.
Offering Grommet as an open-source technology allows HP customers to build on it and improve it to their advantage and the benefit of other open-source users.
HP CloudSystem 9.0 integrates Helion and lets customers bring back workloads from AWS
HP revealed CloudSystem 9.0, the latest version of its cloud-in-a-box product and service which gains the addition of OpenStack and the Helion Development Platform to deliver a comprehensive private cloud for customers that can bridge the legacy and cloud native worlds.
Slated for September availability, CloudSystem 9.0 is the latest incarnation of HP's ready-made private cloud platform for enterprise customers and service providers, which can be delivered as just software or included as a complete package with HP infrastructure hardware.
HP aims at the all-flash data centre with next-generation 3Par StoreServ 20000 arrays
HP unveiled a family of 3Par storage arrays aimed at helping customers transition to an all-flash data centre architecture, offering storage cost of just $1.50 per usable gigabyte, along with new capabilities to support speedier replication between data centres.
The 3Par family currently comprises the StoreServ 20800 and StoreServ 20850 arrays, designed to offer an all-flash system, and a more traditional mixture of flash and rotating media respectively.
Both are intended to scale up to offer a large flash capacity. The 20800 is able to offer up to 15PB at a performance level of 2.5 million IOPS, while the 20850 scales up to 12PB.
HP sets 1 November split date as it looks to future as two new companies
HP chief executive Meg Whitman has underlined the firm's plans to be two new entities by 1 November and revealed the strategy for Hewlett Packard Enterprise, the software and corporate-focused business that will form after the split.
Whitman explained that hybrid cloud plays a big part in the direction of Hewlett Packard Enterprise, helping enterprises adopt the cloud without abandoning existing investments in capable on-premise IT infrastructure.
"Apps and data are everywhere and that's why infrastructure isn't one size fits all anymore. It isn't just in your data centre, it isn't just in the cloud," she said.
"Your infrastructure just has to be everywhere at the right cost, with the right service offering, at the right performance with the right management at the right scale."
Whitman said that the firm will deliver infrastructure built on components that can be composed and recomposed quickly and easily to meet the shifting demands of the applications driving an enterprise.
However, HP revealed little about the future of the more hardware-focused HP Inc business.
HP unveils LeanFT application testing tool for software developers
HP announced an automated testing tool called LeanFT, which the company said allows software developers to continuously test applications in a quick and cost-effective way.
LeanFT was touted as a means to help developers get applications to market more quickly by providing access to a suite of testing tools that automatically generate code and abstraction models used in application testing.
HP claims that LeanFT will identify defects in application code at the early stages of creation when tweaking code is an easier process.
Big data analytics needed to fight hack attacks, says HP
HP's executive vice president and general manager, Robert Youngjohns, said that solving cyber security problems in enterprises will require the analysis of big data.
"One of the most stunning facts about security is [it takes] over 200 days on average before an enterprise detects that an attacker has got inside the walls," he said.
"This is all about analytics. In fact I'm a firm believer that the whole area of security is going to become a big data problem. It's how you detect that someone has got into your enterprise before they do damage."
To address this, HP will pursue its partnership with cyber security firm FireEye, as well as bolstering its security portfolio. Further announcements are expected later this year.
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