Apple chief executive Tim Cook has delivered a speech in which he accused his Silicon Valley peers of selling out their users and customers.
The speech, delivered remotely to an Electronic Privacy in Communications event in Washington called Champions of Freedom, saw Cook share the stage with experts like Bruce Schneier.
"Our privacy is being attacked on multiple fronts. I'm speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information," he said.
"They're gobbling up everything they can learn about you and trying to monetise it. We think that's wrong. And it's not the kind of company that Apple wants to be."
Cook has already spoken about Apple's lack of interest in personal information.
A report in The Verge said that he criticised the launch of free services at a time when Google has added photo folders to its Drive service.
"You might like these so-called free services, but we don't think they're worth having your email or your search history or now even your family photos data-mined and sold off for God knows what advertising purpose," he added. "And we think someday customers will see this for what it is."
“Collect the minimum amount of data necessary to create great experiences.” Tim Cook.— Tim Panton (@steely_glint) June 3, 2015
Cook also took time to talk about encryption and backdoors, saying that access points on a device or service is a threat. "If you put a key under the mat for the cops, a burglar can find it too," he said.
Cook's comments echo statements made last autumn when Apple clarified its privacy policies and user rights.
"Our business model is very straightforward: we sell great products. We don't build a profile based on your email content or web-browsing habits to sell to advertisers," he said at the time.
"We don't 'monetise' the information you store on your iPhone or in iCloud. And we don't read your email or your messages to get information to market to you. Our software and services are designed to make our devices better. Plain and simple."
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