Google is offering a shored up security system called My Account that promises to make it easy to protect personal information.
My Account will appeal to people who have suffered from security problems including the loss of hardware or content or are concerned about the privacy implications of sharing content with their peers, according to a blog post from the firm.
"Everyday, we make choices that affect our privacy and security online. Most people, however, don't feel they have the right level of control to make these important decisions. We want to change that," said Guemmy Kim, product manager for Google account controls and settings.
"Google builds simple, powerful privacy and security tools that keep your information safe and put you in control of it.
"We're rolling out two significant improvements to our privacy and security tools: a new hub for managing your Google settings called My Account, and a new site that answers important questions about privacy and security on Google."
Kim said that the only private information is secure information, explaining that the services provide information about how best to safeguard information, and that the will offer "context" around the available options on the Google Privacy website.
My Account will let users control how they accept adverts, and the way that mapping and other web activity is handled.
"We want to help people find answers to common questions on these topics, such as: What data does Google collect? What does Google do with the data it collects? What tools do I have to control my Google experience?" Kim added.
"Our new site candidly answers these questions and more. We also explain how we show relevant ads without selling your personal information, how encryption and spam filtering help keep your data safe, and how your information helps customise your experience on Google."
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