Apple designer Jony Ive has been promoted to chief design officer, cementing his position as the man who puts the look and feel into the company's devices.
British born Ive is much lauded for his work at Apple which has included iconic devices such as the iPhone, the iPad and now the Apple Watch (pictured below).
Ive has done this work under the title of senior vice president of design but chief executive Tim Cook announced that Ive has now been promoted in a memo to staff, which has been shared online at 9to5Mac.
Cook said that Ive is being promoted to a newly created role that recognises his skills, ability and experience.
"Jony is one of the most talented and accomplished designers of his generation, with an astonishing 5,000 design and utility patents to his name. His new role is a reflection of the scope of work he has been doing at Apple for some time," said Cook.
"Jony's design responsibilities have expanded from hardware and, more recently, software UI to the look and feel of Apple retail stores, our new campus in Cupertino, product packaging and many other parts of our company."
Ive is not the only mover in Apple's design department. Richard Howarth, who has worked on the iPhone since the first model, has become vice president of industrial design, and Alan Dye, who worked on the design of iOS 7 and Apple Watch OS, is now vice president of user interface design.
Cook said that Howarth and Dye will take on Ive's managerial work, and that the roles will change officially on 1 July.
"Richard, Alan and Jony have been working together as colleagues and friends for many years," added Cook. "Please join me in congratulating these three exceptionally talented designers on their new roles at Apple."
The glowing plaudits did not stop coming Ive's way, and he was treated this weekend to a meeting with perhaps Apple's most famous fan.
Actor, author and comedian Stephen Fry interviewed Ive about topics ranging from spaceships to Steve Jobs.
Here’s a thing I wrote about Apple’s future: it explains why I went to San Francisco last week. http://t.co/yYOHE44nSl— Stephen Fry (@stephenfry) May 25, 2015
If Cook is a fan of Ive's, Fry is a super-fan. "I wonder if there is another company in the world whose lead designer fashions the patio furniture used by the employees, the vitrines in the retail outlets, the flow of an image swiped on a screen, the bevelling and sweep of the curve of a telephone and the packaging of a watch strap," Fry wrote in The Telegraph.
"So much technological savvy combined with so much artistry."
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