Online retailer Amazon is due to start paying higher levels of sales tax in European countries, including the UK.
The move should address one of the more obviously controversial parts of Amazon's business in terms of the very low amount of money it pays in tax.
Amazon, like other internet businesses, bases various parts of its operation in different countries. It operates legally in terms of tax and financial rules, but in an unpopular way.
The company has been criticised for paying very little tax on earnings, but reports this weekend show the firm bending to the pressure of increasing scrutiny.
A report in The Guardian said that Amazon started moving sales through the UK, rather than Luxembourg, earlier in May, setting off a change in business that could deliver millions of pounds to HM Revenue & Customs.
The report said that Amazon's old accounting system has been in use for 11 years, dealing with some £5.3bn in UK sales alone.
A spokesman for Amazon confirmed the change, saying that the retailer is "now recording retail sales made to customers in the UK through the UK branch" and that "previously, these sales were recorded in Luxembourg".
A spokesperson for Amazon confirmed the move in a statement sent to V3, claiming the move had always been on the cards for several years.
"We regularly review our business structure to ensure that we are able to best serve our customers and provide additional product and services.More than two years ago we began the process of establishing local country branches of Amazon EU Sarl, our primary retail operating company in Europe," the statement said.
"The local country branch for the UK became official on May 1 and Amazon EU Sarl is now recording retail sales made to customers in the UK through the UK branch. Previously, these sales were recorded in Luxembourg."
Amazon is not alone in making such a move, and nor was it alone in being criticised. Google came in for similar scrutiny from the Parliamentary Public Accounts Committee in 2013, and found to be lacking.
"Google generates enormous profits in the UK. But despite an $18bn turnover between 2006 and 2011 it paid the equivalent of just $16m in taxes to the UK government," said Margaret Hodge MP, chairwoman of the Public Accounts Committee at the time.
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