Salesforce has unveiled the latest version of Community Cloud, offering a new layer of features to provide better data analysis and faster app building for businesses.
The updates were revealed on the London leg of Salesforce’s World Tour event, when the company highlighted several new features for the application that sits on top of the Salesforce1 platform.
The most significant addition is Targeted Recommendations, which uses algorithms to analyse structured and unstructured data to help businesses deliver relevant content to customers and community members.
Community Cloud also gains Salesforce’s Lightning Community Builder and Templates, which the company said will improve the speed at which firms can create communities.
Custom apps can be built on top of the platform using pre-made components from the Lightning Builder tool, which can then be embedded into the created communities.
The templates provided through Salesforce’s Lightning developer framework allow customisation and data integration to be carried out via a drag and drop interface.
Dan Rogers, vice president of marketing at Salesforce EMEA, who announced the overhauled Community Cloud, also talked up the app development capabilities gained with Lightning.
“The Community Cloud allows you to build a community fast using Lightning Community Builder and Templates,” he said.
“Building applications is essential for engagement. With the Salesforce1 platform you can build applications lightning fast."
Rogers cited technology firm Philips as a customer that has built apps on top of the Salesforce1 platform that can control lights in homes, and noted how Westfield created an app that helps shoppers know where they are in the company’s enormous shopping centres.
Salesforce has also added more content sharing and collaboration features to Community Cloud with Files Connect for Google Drive. This allows communities on the cloud platform to share any file created or stored in Google Drive.
Reworking Community Cloud with new features shows Salesforce building out the capabilities of the core Salesforce1 platform, particularly with features that are attractive to developers.
The company recently brought several analytics and developer tools to the Apple Watch.
The release comes on the same day that Salesforce announced its Q1 financials for 2016, revealing a rise in revenues and a surprise, but modest, profit of $4m.
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