EE has surpassed the 10 million user milestone for its 4G network, the first European operator to achieve this feat.
EE said that, if its network keeps growing at the current rate, it will support one exabyte of data per year by 2018. This is triple the data EE currently supports, and is the equivalent of streaming 38,000 years' worth of HD films.
Yep, it's an exabyte (1,000,000,000,000,000,000 bytes), the amount of data we reckon we’ll carry across our network in 2018. 🌟— EE (@EE) May 13, 2015
With its 10 millionth user, EE noted that it is now running more 4G traffic over its network than 3G traffic for the first time.
However, the firm has work to do on its customer service to support this growth. Telecoms watchdog Ofcom revealed this week that EE received the most complaints about a mobile service.
The Ofcom report covers the three quarters running from April to December 2014. Vodafone was the most complained-about provider in Q4 2014, with 0.15 complaints per 1,000 customers, but EE received the most complaints for a pay-monthly mobile service over previous quarters, giving it the highest average at 0.14.
EE was also shown up in the broadband stakes with the highest number of complaints over the nine-month period, accounting for 0.42 complaints per 1,000 customers.
EE was included for the first time as a landline operator in the Ofcom report, and unfortunately for the telecoms firm the news was just as bad here. EE was again the most complained-about provider in the landline category, with complaints peaking at 0.33 per 1,000 customers in Q4 2014.
EE announced in late April that it was nearing the 10 million mark for 4G customers, aided by the addition of 1.7 million new 4G customers in the first quarter of 2015.
By 27 April, EE reported 9.3 million 4G users, a 224 percent year-on-year increase. It has taken the firm under three weeks to get the extra 700,000 4G users it needed to pass the 10 million mark.
EE said that the growth puts the firm on target to reach 14 million 4G customers by the end of the year.
However, despite this growth, EE saw revenues fall by 1.1 percent to £1.4bn during its most recent quarter.
On the commercial side of the business, EE revealed that it now has 7,700 medium and large businesses using 4G services, including Uber, Gant, Rotary Watches and two polices forces, Norfolk Constabulary and Suffolk Constabulary.
EE also said that it recently tested Europe’s fastest 4G connections with a 400Mbps trial at Wembley Stadium as the company looks to enhance the speeds on offer via its network. The firm recently launched a WiFi Calling system.
BT is in the process of buying EE for £12.5bn, and the rising customer base, particularly on 4G services, will no doubt be welcomed by executives at both firms.
Recent data from Ofcom showed that EE has the fastest 4G offerings in the UK at an average of 18.6Mbps, ahead of Vodafone on 16.4Mbps, O2 on 15.6Mbps and Three on 8.5Mbps.
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