Apple has expanded its renewable energy initiative, claiming it will protect one million acres of the working forests used to provide materials for iPhone, iPad and MacBook packaging in China.
The initiative will see Apple partner with the World Wide Fund for Nature (WWF) for a multi-year project designed to ensure that production processes have an overall net-zero impact on the world's supply of pulp, paper and wood products.
Lisa Jackson, vice president of environmental initiatives at Apple, described the move as a major advance in the firm's bid to go green.
"This is an important step toward that goal and our commitment to leave the world better than we found it," she said.
"We believe we can run on naturally renewable resources and ensure that we protect and create as much sustainable working forest as needed to produce the virgin paper in our product packaging."
The announcement comes just weeks after Apple announced plans to invest in two 40MW solar farms in China as a part of a wider renewable energy initiative.
Apple chief executive Tim Cook promised to continue pushing the firm towards a sustainable operation strategy, but added that it will take many years before noticeable results can be achieved.
"We've set an example by greening our data centres, retail stores and corporate offices, and we're ready to start leading the way toward reducing carbon emissions from manufacturing," said Cook.
"This won't happen overnight - in fact it will take years - but it's important work that has to happen, and Apple is in a unique position to take the initiative toward this ambitious goal."
Lo Sze Ping, chief executive of the WWF in China, praised Apple for the initiative and called for more companies to follow its example.
"Apple's support for this project and its environmental leadership show that protecting forests is not just good for society but important for business," he said.
"This collaboration between our two organisations will seek to reduce China's ecological footprint by helping produce more wood from responsibly managed forests within its own borders.
"Our hope is this will catalyse a new model of corporate leadership in promoting sustainable forest management and using paper resources more efficiently and responsibly around the world."
The cost of running data centres is a growing problem affecting many companies' operational overheads.
NBCUniversal claimed at EMC World earlier in May to have saved over $30m by adopting a less power-intensive hybrid cloud model.
Could be used for everything from search-and-rescue robots to wearable tech
Don't require the rare material being mined from the mountains of South America
IBM hopes that its new tool will avoid bias in artificial intelligence
Found by calculating the strength of the material deep inside the crust of neutron stars