ORLANDO: SAP is one of the biggest business software and database providers in the world, meaning the company is involved in a lot of industries, projects and partnerships at any one time.
At Sapphire Now, SAP's annual trade show in Orlando, the company had several announcements that showcase the practical deployment of its technology in the real-world, and indicated the future of the business.
V3 has a rundown on the biggest announcements, insights, and executive posturing that has come out of Sapphire Now, as the event drew to a close.
SAP commits to ‘Run Simple' long-term strategy
In an opening keynote speech SAP's chief executive, Bill McDermott, said he wants firms to be "data driven and seamless" by using the HANA platform to pull a business's corporate and operational data into one place, whether that involves using HANA on premise or in the cloud.
He touted this approach as a way of simplifying life for an enterprise, which plays into the company's goal of providing services that help businesses simplify operations.
"In 2014 we talked about ‘Run Simple'. This year we are giving you the roadmap to simple. Forget about [software-as-a-service]. That's old school. Now it's simple-as-a-service," he said.
"We encourage companies to be data driven. We believe it's a HANA world now and all data has to be put on one data platform and companies should be seamless.
"They should connect to their employees and with their customers in seamless ways using technologies that SAP provides."
SAP has ‘zero interest' in buying Salesforce
Despite having the resources to do so, SAP has no intention of buying software-as-a-service rival Salesforce.
In no uncertain words, McDermott slammed the much circulated rumours by saying: "We have never bought something that we thought was impaired or on the decline or actually commoditised, and therefore have zero interest in Salesforce.com."
He also quashed questions posed by V3 as to whether a partnership, rather than a buyout, would be on the cards, and claimed such a proposition would be pointless as SAP already provides everything that Salesforce can do and more.
SAP adds IoT segment to the HANA Cloud Platform and partners with Intel and Siemens
SAP is pursuing the Internet of Things (IoT) arena by revealing HANA Cloud Platform for the IoT, and broadening its partnerships with Intel and Siemens.
HANA Cloud Platform for the IoT has been released to enable business users to create a cloud that supports the deployment and management of data and hardware on large networks of internet-connected devices.
Partnerships with Intel and Siemens will see the HANA platform integrated with IoT offerings and systems from the two technology giants.
S/4HANA Cloud Edition turns SAP's business suite into software-as-a-service
In a bid to help businesses adopt more cloud-based digital tools, SAP revealed S/4HANA Cloud Edition, a version of business suite software which can now be offered to customers through a cloud-based subscription service rather than just as software.
SAP now claims that the Cloud Edition allows enterprises to run the entire company on the HANA platform, with even critical business units, such as finance and accounting, digitalised in the cloud.
Bernd Leukert, a member of SAP's executive board, said S/4HANA enables the "reinvention of your existing business", saying: S/4HANA is breaking down the barriers of existing departments and making so much more use out of data that already resides in your system, as the software is able to propose solutions beyond the traditional barriers of departments."
SAP tightens software integration partnership with Google
Google and SAP will be working together to better integrate SAP business software with Google for Work apps, including Google Drive and Google Docs.
SAP chief executive Bill McDermott revealed the future of the partnership with Google during, saying that tighter integration will "make work easier for people".
While Google's executive chairman, Eric Schmidt, explained how SAP software integration with Google for Work is a priority for the company.
Mercedes showcases AMG GT S flagship sports car developed on SAP HANA
Creating and testing a flagship sports car to take on the legendary Porsche 911 requires a careful approach.
This is why Mercedes-AMG, used a customised version of SAP's Business Suite, sat on top of the HANA Platform, to provide real-time insight into data harvested from tests of the hand-built engines fitted to its flagship AMG GT sports car.
Using HANA's in-memory database platform, Mercedes-AMG technicians could quickly spot problems uncovered in the testing process, instead of having to pore over sensor information.
The result led to the AMG GT S, a top-of-the line version of its latest performance car, which attracted many admirers from its spot in show.
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