One in three of iPhone 6 and iPhone 6 Plus sales made in Europe were to people ditching their Android smartphones, according to data from Kantar Worldpanel ComTech.
The firm's Q1 2015 report found that, on average, 32.4 percent of customers who bought an iPhone 6 or iPhone 6 Plus in the UK, Germany, Spain, France and Italy were originally Android smartphone users.
This was slightly lower in the UK, but still equated to one in four buyers of the new iPhones being existing Android users, underlining just how successful Apple was at persuading people to move from Google’s operating system to iOS, no doubt helped by the fact that the new devices came with larger screens.
Overall this means that Apple had a market share of 38.1 percent in the UK for the three months ending March 2015, compared with 32.1 percent in the same period last year.
This growth contrasted with Android’s decline from 56.2 percent last year to 52.9 percent this year.
Apple had a market share of 42.5 percent in November 2014, just two months after its new phones launched, although the arrival of new Android phones and the Christmas buying period clearly helped Android regain some ground.
Dominic Sunnebo, business unit director at Kantar Worldpanel ComTech Europe, said it was clear that Android still commanded the market when it came to buyers on a budget.
“Thirty-five percent of consumers who bought an Android smartphone in 1Q15 said their decision was driven by receiving a good price on the phone. Another 29 percent said that getting a good deal on the tariff/contract was a factor in their purchase,” he added.
The interactive element below allows you to compare phone data by date and country to see how each of the major operating systems have performed.
BlackBerry, meanwhile, fell even further behind as its UK market share collapsed to just 0.7 percent, down from 2.3 percent last year.
Things have not improved much for Microsoft either. The latest UK data shows that Windows Phone has an eight percent market share, down 1.1 percent from the same period last year. Microsoft's US market share was also down, from 4.7 to 4.3 percent.
Microsoft will be hoping that the launch of Windows 10 encourages more people to move to its mobile operating system, particularly as Android and iOS apps will be able to run on the platform.
The new processors support Intel's Optane memory acceleration technology
Blockchain's killer app is bitcoin, the rest is mostly 'pure marketing', says MaidSafe's David Irvine
Blockchains are not suited to many of the data security purposes being put forward for them
Applications from some member states were down more than 40 per cent
A new RSA report urges coders to sign a 'Hippocratic Oath' before embarking on AI programmes.