One in three of every new iPhone sold in Europe has gone to someone who has ditched an Android smartphone to join the iOS club. This is a significant number. It's lower in the UK, but not by much, at one in four.
The figures, from Kantar Worldpanel, have got the industry intrigued as it shows what many thought could happen once Apple released its newest, and biggest, iPhones to date - they're stealing Android users.
The bigger screens may be the obvious reason, but V3 has considered other factors that could be enticing those used to Google's operating system and devices from the likes of Samsung, LG and Sony finally to embrace Apple and the iPhone.
10. Better synchronisation with other Apple products
It's perhaps no surprise that other Apple kit, such as MacBooks and iPads, don't play too nicely with other ecosystems. You'll struggle to get data from an Android smartphone onto an iPad, for example, and you'll no doubt lose many an evening trying to get images from your Android handset uploaded to your MacBook.
This frustration has no doubt led to some Android smartphone owners giving up, and ditching their Google-powered smartphone for an iOS alternative. Thanks to Apple's iCloud service, the iPhone works in harmony with other Apple products.
Download an app onto your iPhone, for example, and you have the option for the same app to be loaded straight onto your iPad. Take an image on your iPhone, and it will show up, almost instantly, in Apple's new Photos app for OS X.
Of course, this is an intentional move by Apple which no doubt wants to convince people that once they own one Apple product, they'll need to own them all. Kantar's recent statistics suggest that the tactic is working.
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