The European Commission (EC) has outlined 16 proposals that it believes will achieve the goal of creating a single digital market in Europe to benefit businesses and consumers.
The desire to create a single digital market in which internal barriers are removed to facilitate trade has long been touted by the EC as vital for the future economic strength of the region.
The EC has now outlined 16 policies that it believes will help achieve this ambition, set out under three key pillars.
The first pillar focuses on providing “better access for consumers and businesses to digital goods and services across Europe”.
This includes making it easier to buy goods from e-commerce sites in other nations, and enforcing consumer protection rules more consistently to give people the confidence to shop online from other nations. Efforts to reduce parcel delivery costs will be part of this.
The EC also wants to end ‘unjustified’ geo-blocking of content, where services such as Netflix that consumers have paid for in one region cannot be used in another, often for no discernible reason.
The second pillar focuses on ensuring that the market is set up to encourage digital innovation and growth. To do this the EC wants to overhaul telecoms rules to achieve better spectrum coordination, and create incentives for investment in high-speed broadband.
It will also focus on how best to tackle the rise of illegal content being offered online so that content creators can put their work on the internet with the confidence that it won’t be stolen.
The final pillar focuses on “maximising the growth potential of the digital economy” through efforts such as ensuring that data can be shared across the EU with ease and that interoperable technology standards are adopted.
Commission president Jean-Claude Juncker explained that the strategy outlined by the EC will help Europe to reap the benefits of the digital age.
"Today, we lay the groundwork for Europe’s digital future. I want to see pan-continental telecoms networks, digital services that cross borders and a wave of innovative European startups,” he said.
"I want to see every consumer getting the best deals and every business accessing the widest market wherever they are in Europe. Exactly a year ago, I promised to make a fully digital single market one of my top priorities."
The Digital Single Market project team will now work to coordinate the delivery of these policies to be in place by the end of 2016, as long as they receive the backing of the European Parliament and the Council of Europe.
UK politicians have previously given their backing to a better set of uniform laws and policies for the digital market. Vince Cable claimed that it could boost the European economy by as much as €340bn.
Users are told that their non-existent 'iPhoneID' is expiring soon
Expansion of SDK intended to expand Amazon Alexa ecosystem
Locky returns from a prolonged rest with two new variants
AMD lambasted over Radeon RX Vega pricing that will add an extra £100 to RX Vega 56 and 64 graphics cards
Company accused of failing to tell anyone that the launch prices were only introductory offers