ORLANDO: SAP has reinforced its commitment to the ‘Run Simple' initiative revealed in 2014 by pledging services to businesses that allow them to be "data driven and seamless".
SAP chief executive Bill McDermot said at SAP's 2015 Sapphire Now event in Orlando that the company wants to help firms use more digital information so that they can carry out business operations and innovation in a simple way.
"In 2014 we talked about ‘Run Simple'. This year we are giving you the roadmap to simple. Forget about [software-as-a-service]. That's old school. Now it's simple-as-a-service," he said.
"We encourage companies to be data driven. We believe it's a HANA world now and all data has to be put on one data platform and companies should be seamless.
"They should connect to their employees and with their customers in seamless ways using technologies that SAP provides."
McDermott did not shed too much light on how the company will fulfil its ‘simple and seamless' ambitions, but did emphasise the importance of delivering digital services and using them to enhance the speed at which customers can acquire SAP services and products.
"It's a consumer-to-business market and the consumer rules," he said. "It is not just about products. It's about services, ease of consumption and value."
In practice, this will be achieved through SAP's Digital division, headed by chief digital officer Jonathan Becher, who revealed that the SAP Store will simplify the buying of services for customers.
Becher said in an interview with V3 that the new digital store allows customers to avoid lengthy purchase orders and procurement processes, and instead buy services directly which can be deployed in a little as 15 minutes.
"This is the first time a store has been built on our own hybrid [front-end] technology using HANA as a back end and Simple Finance as its commercial path," he said.
Becher went on to explain how the SAP Store has been designed as a central point to merge all of SAP's previous online stores, expanded through acquisitions to 11 at one point, into one channel.
"We're down to essentially three [stores] and in a number of months we'll be back to a single store," he said.
This feeds into SAP's strategy of simplifying things for business customers in a bid to move away from clunky, time-sapping deployments.
Furthering the ‘Run Simple' goal is the upgrade of SAP's Lumira data visualisation software, which adds features that enable customers to glean more information from business data.
The latest features include the ability to "wrangle" big data in Hadoop data lakes, and create "mash-ups" with SAP Business Warehouse application data.
Lumira will also gain a version of an interactive Internet of Things visualisation created by David McCandless, author of Knowledge is Beautiful.
SAP's latest business software suite, S/4 HANA, released in February, was also highlighted as a core part of simplifying SAP's offerings for customers.
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