LAS VEGAS: EMC is one of the biggest technology companies in the world and has its fingers in a lot of pies, offering everything from storage and cloud solutions to anti-hacker defences.
So it's no surprise that the annual EMC World trade show is full of news announcements and insights. However, EMC World 2015 has been a particularly busy affair covering big data solutions, surviving hurricanes and preserving humanity's history.
In fact, the conference has been so news heavy that even the most switched on tech head or business executive may have struggled to keep up.
Here to help, and having weathered the storm of announcements, we've created a definitive list of the biggest news and insights to come out of EMC World 2015.
EMC isn't scared of cannibalisation
EMC has been on something of an acquisition war path in recent years. Two of the biggest purchases were VCE and XtremIO, which both offer data centre technologies and solutions.
As a result it's no surprise that VCE and XtremIO came to a head battling for attention during EMC World with the announcement of updates to their respective all flash arrays.
This could be viewed as a sign that EMC is slightly confused, but the firm actually listed it as a strength.
"We're not scared of company cannibalism. If we see a gap in the market we'll fill it, even if the product may compete with something else within the company. If we don't, someone else will," said EMC president of core technologies Guy Churchward.
Big data lakes are helping to bring clean water to Ethiopia
Philanthropy is a big part of many technology companies' philosophies, and the likes of Facebook, Salesforce and Apple have official charity support schemes.
Not wanting to miss out, EMC announced plans to escalate its support of Charity Water, an organisation that brings clean water to Africa. Specifically, EMC pledged to help raise $1m for the charity to aid its efforts drilling wells in Ethiopia.
XtremIO gets a beastly update
Clearly holding a belief that size matters in the storage space, EMC used the 2015 conference to launch its latest XtremIO 4.0 version.
Featuring a 40TB X-Brick that offers twice the capacity of its predecessor, EMC justifiably refers to XtremIO 4.0 as "the beast".
Biometrics can make motor cycles faster and safer
We've heard a lot of industries mention the possible applications of biometrics. These have ranged from healthcare providers talking about possible uses of wearables like the Apple Watch, to biometric data replacing traditional passcodes on smartphones.
However, EMC has decided to take this idea to the next level and paired with Alpine Star to create a biometric suit and bike with over 100 sensors for motorcycle road racing champion John McGuinness in a bid to "find out why he is so fast" - and "improve motorcycle safety".
Open source is critical to preserving human history
The battle between open source and proprietary platforms has been raging for decades and there's no clear end in sight.
However, Vatican Library CIO Luciano Ammenti offered some insight on the debate, arguing that open source is the only truly future proof way that humanity can preserve its history to ensure documents can be read by future generations.
Clearly having taken notice, EMC subsequently made its own wave of open source-related news announcements. The biggest of these was the decision to release the code of its ViPR Controller automation tool to the open source community.
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