ORLANDO: SAP chief executive Bill McDermott has lambasted rumours that SAP might acquire Salesforce, saying that the company has "zero interest" in buying the rival software firm.
"We always tried to buy assets that were the best-in-class, or that were ascending in value and actually bring new and innovative solutions to market," he said at SAP's Sapphire Now 2015 event in Orlando.
"We have never bought something that we thought was impaired or on the decline or actually commoditised, and therefore have zero interest in Salesforce.com. Nor have we ever had any interest in Salesforce.com, so let's just take that off the table."
McDermott's declaration came in response to questions about the much circulated rumours of himself and Salesforce chief executive Marc Benioff being in talks over strategic alliances, one of which might entail SAP buying Salesforce.
At present Microsoft is emerging as the most likely to do a deal for the company which, if it went ahead, would run to many billions of dollars and represent one of the biggest tech acquisitions for many years.
McDermott criticised Salesforce's cloud-based customer relationship management platform for becoming a commodity like those of Oracle and SAP, saying that it was not possible for such an acquisition to happen as SAP effectively offers the same services as Salesforce.
SAP has spent $20bn on acquisitions over the past few years, snapping up the likes of Concur for $8.3bn.
But Salesforce has a market value of $50bn, and SAP would need to dig deep to buy the firm. SAP has a value of $94bn.
A takeover bid for Salesforce would be the biggest acquisition of a software company ever.
However, such a purchase would require a company with huge financial clout, which has also led speculation to land on Microsoft as a potential buyer of Salesforce.
Rather than pursue a buyout of a rival, SAP appears to be focusing more on partnerships with major technology firms. McDermott said that partnerships and integrations with the likes of Facebook and Google are part of the company's future.
One example of this is SAP's long-standing partnership with IBM, which is developing configurations of its Power Systems servers to specifically support SAP HANA.
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