Google has acquired Timeful in a bid to enhance the firm's personal time management and online organisation tools. Financial terms of the deal were not disclosed.
Today Timeful Inc. is joining the Google family to help make getting things done in your life even easier: http://t.co/wVPSzEQALL— Gmail (@gmail) May 4, 2015
Alex Gawley, director of product management at Google, said that, while more technology is a good thing, it can also lead to information clutter and an over complicated diary system.
"With the proliferation of mobile phones and greater access to technology, it should be easy to get things done quickly and effortlessly," he explained in a blog post, citing tools including Gmail and Docs.
"But even as these tools have simplified our lives, we're still inundated with too many updates, information and everyday tasks. And we still have to do a lot of logistical work ourselves, like figuring out when to work on that presentation so that it's ready for next week's sales pitch.
Google said that Timeful offers an "impressive" system that can ‘understand' an individual's schedule, habits and needs.
"We're excited about all the ways Timeful's technology can be applied across products like Inbox, Calendar and beyond, so we can do more of the work for you and let you focus on being creative, having fun and spending time with the people you care about," added Gawley.
Terms of the deal were not disclosed, but Timeful has enjoyed some interest and impressive backing from venture capitalists.
A video, created by Rackspace last year, introduces the firm as a startup with a flare for the iPhone.
Timeful has given its home page over to a statement about its move to Google, saying that the service is still available and that the team will move its attention to Google products. Users are advised that they can export their personal data.
"We’re thrilled to announce that we’ve joined Google! See here for the announcement. Exciting times are ahead," the firm said.
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