Salesforce is reportedly working with advisers as the company attempts to deal with acquisition approaches from Oracle and Microsoft.
The news that financial advisers have been called in, which is claimed in the report, suggests that Salesforce is taking the approach seriously and weighing its options.
V3 has asked Salesforce for its take on the news, and the company told us that it does not comment on rumour or speculation.
Oracle is the main rumoured suitor, and again this would seem reasonable. V3 has asked the firm for its comment too and is waiting to hear.
Salesforce and Oracle already have a kind of relationship, but it is rather a competitive and complicated one.
Oracle founder, chairman and chief technology officer Larry Ellison took the opportunity during a financial earnings call in March to up the stakes, calling out Salesforce over its ranking in the cloud.
"Our cloud business is growing a lot faster than even I expected. Our cloud bookings are now growing at over 100 percent per year. I now believe that Oracle will sell more new software-as-a-service and platform-as-a-service business than Salesforce in this current calendar year, 2015," he said.
"It's going to be close, but I think we're going to sell more in the cloud than they do this year. I suspect that might come as a big surprise to a lot of people out there. You won't have to wait very long to find out who is going to win this."
Salesforce chief executive Mark Benioff is a former Oracle employee, and Salesforce has a reliance on its rival's hardware.
Bloomberg said that Microsoft and SAP may also be interested in the Salesforce business.
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