Apple released its second-quarter earnings on Monday, posting record revenues of $68bn and profits of $13bn.
There were numerous facts and figures that came out of the earnings release and the follow-up call to discuss the results with chief executive Tim Cook. V3 has rounded up some of the most revealing to see what they show about Apple and the state of the device market.
1. The iPhone is the firm's golden goose
The figures for the iPhone are staggering. Apple sold 61 million in the quarter, compared with 43 million in the same period last year, underlining how well the iPhone 6 and iPhone 6 Plus have done.
The 61 million figure was down on the previous quarter's 74 million, but this was the launch quarter and covered the Christmas period, so a slight decline was always expected.
However, the iPhone generated $40bn of the $68bn revenues in the quarter, and it is clear that the phone, despite all the buzz around the Apple Watch, remains the firm's cash cow.
2. Mac revenues are now bigger than iPad's
While the iPhone soars the iPad continues to fall. This quarter it reached a notable marker as iPad revenues of $5.46bn fell below the $5.61bn generated by Mac sales.
The latest decline has no doubt been caused by the iPhone 6 and iPhone 6 Plus negating the need for iPads, something Cook said he was well aware of but that it was no cause for concern.
"It is what it is. That will play out, and at some point it will stabilise. I’m not sure precisely when, but I’m pretty confident that it will," he said.
3. More business deals being done to boost iPads
Despite this sanguine attitude Apple is still doing all it can to boost sales. Chief financial officer Luca Maestri revealed, seemingly off the cuff, that the firm is working with several enterprise-centric firms to develop more apps that boost the iPad's business appeal.
"In addition to IBM, we are working closely with more than two dozen other leading business software and solution providers, including Box, Docusign, Microstrategy, Revel and ServiceMax, to bring a broad range of innovative mobile solutions to more customers on iPad," he said.
4. Android owners are switching to Apple
Apple and Android have been battling for dominance of the smartphone market for some time, but it seems that Apple struck a decisive blow with the iPhone 6 and iPhone 6 Plus.
Cook revealed several times that Apple has seen a "higher rate of switchers than we have seen in previous cycles".
He didn't mention Android by name but, given the size of its market share, there can be little doubt that this is where the vast majority of new customers are coming from.
5. China is a bigger market than Europe for Apple
China has always been seen as a major growth area for Western companies and Apple's latest deals show that it has succeeded in the region. Revenues from China exceeded those of Europe for the first time, at $16bn compared with $12bn.
6. 27 acquisitions in 18 months
Apple is often coy about acquisitions, rarely revealing them publically or explaining why they've been made beyond the occasional major deal such as for Beats.
However, the deals team at Apple is clearly kept busy, after Cook revealed that 27 acquisitions have been made in the past six quarters, over one a month.
7. Not a lot about the Apple Watch
Any hopes that the earnings release would reveal some interesting early stats about the success of the Apple Watch were not realised.
Cook made plenty of gushing comments about how great it was to see people reacting well to the release of the wearable, but did not reveal any data or mention any numbers about its impact on the market in the opening weekend.
Dubbed Antlia 2, the ghost galaxy sits just 130,000 light-years away from the Milky Way
Delays to the roll-out of age verification for adult websites hasn't stopped government from considering extending them to more websites
Bluehole confirms rumours that Playstation 4 port is coming on 7 December
Atmospheric iodine works as a significant sink of tropospheric ozone, nullifying the harmful pollutant