EE is nearing the 10 million mark for 4G customers, having announced that 9.3 million subscribers are now on the firm's fastest network offerings after 1.7 million new 4G customers joined in the first quarter of 2015.
EE said that the figure of 9.3 million was a 224 percent year-on-year increase and, tellingly, that 96 percent of all new customers join its 4G network, suggesting that public awareness of the benefits of 4G are now widely understood.
Demand for 4G is no doubt also helped by the fact that EE's population coverage for 4G services is at 87 percent, meaning that the vast majority of customers can now access faster network services.
EE said that the growth puts the firm on target to reach 14 million 4G customers by the end of the year. The operator now has 30.9 million customers on its network, a 0.6 percent increase on the same period last year.
However, despite this growth, EE saw revenues fall by 1.1 percent to £1.4bn during the quarter.
On the commercial side of the business EE revealed that it now has 7,700 medium and large businesses using 4G services, including Uber, Gant, Rotary Watches and two polices forces, Norfolk Constabulary and Suffolk Constabulary.
EE also said that it recently tested Europe’s fastest 4G connections with a 400Mbps trial at Wembley Stadium as the company looks to enhance the speeds on offer via its network. The firm recently launched a WiFi Calling system.
BT is in the process of buying EE for £12.5bn, and the rising customer base, particularly on 4G services, will no doubt be welcomed by executives at both firms.
Recent data from Ofcom showed that EE has the fastest 4G offerings in the UK at an average of 18.6Mbps, ahead of Vodafone on 16.4Mbps, O2 on 15.6Mbps and Three on 8.5Mbps.
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