The Apple Watch is now available and there are already 3,000 approved applications being touted by the firm to eager buyers.
The Apple Watch can cost anywhere between £299 and £13,500 but is not available in the shops. Potential buyers can go to an Apple Store for a fitting but must then wait for delivery at a later date.
However, the commercial element of the Apple device remains consistent and the company has a large array of apps lined up for download with many presented as 'featured' on the Apple Watch iPhone companion app.
These range from the likes of British Airways and Hailo to Instagram, Evernote and the Nike+ fitness app as well as other, less obvious apps are also offered, including Instagram, football news and a paint-like tool.
The website Watchaware.com also reveals that there are now 3,146 Apple Watch apps available.
"There are already apps for airlines, department stores, social networks and more, which take advantage of the unique opportunities the wrist brings. And with new apps being built for Apple Watch every day, this is just the beginning," said Apple.
The Apple Watch is on sale in Australia, Canada, China, France, Germany, Hong Kong, Japan, the UK and the US. Apple received some one million pre-orders in Japan, the UK and the US alone.
"We are excited to welcome customers tomorrow and introduce them to Apple Watch, our most personal device yet," said Apple during the first flush of announcements.
"Based on the tremendous interest from people visiting our stores, as well as the number of customers who have gone to the Apple Online Store to mark their favourite Apple Watch ahead of availability, we expect that strong customer demand will exceed our supply at launch."
Analysts at IDC estimate that the Watch will have a dramatic impact and help drive the wearables market to almost 50 million sales this year. The Apple device is expected to account for around half of these.
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