Google posted profits of $3.59bn for the first quarter of its 2015 fiscal year, a slight increase on the $3.4bn profit in the same period last year.
The company posted $17.3bn in overall revenues, up 12 percent year on year. This would have been higher at 17 percent were it not for the adverse effects of a strong US dollar.
The bulk of the firm’s revenue came from advertising at $15.5bn, an increase of 11 percent on the same period last year.
Google CFO Patrick Pichette was upbeat on the numbers, claiming that Microsoft is reacting well to the needs of advertisers.
“We continue to see great momentum in our mobile advertising business and opportunities with brand advertisers,” he said.
The numbers also revealed that Google grew its head count over the past year by almost 10,000, from 46,170 to 55,419. The firm now has cash and assets totalling $65bn, underlining how strong Google is in the market.
The company also revealed that the amount generated from paid clicks on its websites rose 25 percent, although the aggregate cost-per-click across Google and network member sites decreased by 12 percent.
Google did not make any mention of the antitrust probe in Europe during the call, although this could affect business operations in the future, and could even lead to a sizeable fine.
It looks like Google will face increasing competition in the mobile advertising space, after Facebook's financials this week showed huge growth in this area.
Microsoft also issued financials this week, showing strong growth in cloud services, although this wasn't enough to stop a decline in revenues, again due in part to the strength of the dollar.
IBM also saw strong cloud sales, although it too saw a revenue slide.
Overall, the cloud market is seen as a major growth area. IDC expects $32bn in cloud sales in 2015.
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