Huawei CEO Richard Yu unveiled the P8 at a launch event in London, and touted its 13MP rear camera as a key selling point.
"For the P8 we asked what makes a smartphone camera experience great. It's a combination of things," he said.
"In normal light most phones can now take good photos, but in low light and high contrast it's hard for most smartphones.
"We moved to improve low light and high contrast smartphone capabilities by adding optical imaging stabilisation (OIS) and the world's first four colour 13MP RGBW imaging sensors. Then we added an independent DSLR level imaging processor (ISP)."
Yu said the OIS used has a 1.2 degree shake compensator capacity and will outperform the 0.6 degree compensator used in the iPhone 6 Plus OIS component
The four colour sensor reportedly offers 32 percent better brightness than most smartphones' three colour sensors and can reduce noise by up to 78 percent when shooting in low light conditions.
The DSLR-level ISP further reduces low light noise, while high contrast optimisation features improve images' white and colour balance levels.
The P8 features a 6.8mm thick unibody metal design that head of Huawei mobile design team Joonsuh Kim claimed "was stripped of all unnecessary design elements" and is "perfectly balanced to fit in the users hand".
Within the metal chassis are some top-end components, including a 5.2in FHD, 1080p, 1920x1080, 424ppi screen and 2680mAh battery. The P8 will run using an octa-core 64bit 2.0GHzm, Hisilicon Kirin 930 processor and 3GB of RAM.
Huawei has also loaded the P8 with custom Signal+ technology it claimed will help optimise the handset's network speeds and data usage.
The P8 will come loaded with a customised version of Android 5.0 featuring a number of custom widgets including one that lets users create custom user interfaces for specific scenarios, like work and home.
Huawei unveiled a P8max phablet alongside the P8. The Huawei P8max has close to identical internal specification to the smaller P8. The only major differences are the inclusion of 6.8in IPS-neo FHD display and larger 4360mAh, Li-Po battery.
The Huawei P8 and P8max will launch in the UK at an unspecified point this year. Prices for the Huawei P8 will start at €499, while the basic P8max will retail for €549 sim-free.
Check back with V3 later for a full review of the Huawei P8 and P8max.
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