Microsoft has acquired mobile business intelligence and data visualisation firm Datazen, in a bid to enhance its strategy of empowering organisations with data.
Datazen provides an application that feeds data from on-premise servers to mobile devices, complementing Microsoft's Power BI cloud-based visual analytics tool.
Kamal Hathi, partner director of cloud and enterprise at Microsoft, outlined the company's ambition for the two visualisation tools in a Microsoft blog post.
"This acquisition accelerates our Power BI strategy to help organisations create a data culture with easy-to-use, accessible tools to extract maximum value from data - from anywhere, on any device," he said.
"Over time, we plan to integrate Datazen technology with Power BI to give our customers another hybrid bridge for their on-premise investment to the cloud."
Hathi claimed that Datazen is favoured by Microsoft's SQL Server customers, which benefit from the tool's optimisation for SQL Server analysis services and the overall Microsoft data platform.
Microsoft may have ambitions to integrate Datazen products with its own visual analytics tools, but Datazen chief executive Miljan Braticevic said on Datazen's blog that partners and users will continue to receive services in their current form.
"Our team will continue to develop and evolve the product. We have an exciting roadmap and are really looking forward to bringing new features to market. We'll share more information on how these products will be integrated into Microsoft's offerings at a later date," explained Braticevic.
However, Datazen's customers will need to ensure they are on later versions of the relational database management system because SQL Server 2005 is nearing end of life as Windows Server 2003's cut-off looms.
No Microsoft spokesperson was available to comment on the future of Datazen and Power BI at the time of writing, but given Microsoft's ‘mobile first, cloud first' policy it is likely that the firm will use or rebrand Datazen's mobile technology to build out Power BI apps for Android or iOS.
The acquisition of Datazen is a clear indicator of Microsoft's commitment to the empowerment ethos underpinned by cloud and data analysis.
V3 sees this strategy, touted by chief executive Satya Nadella at Convergence 15, as a breath of fresh air for Microsoft.
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