HP has made a statement about how committed it is to the Helion cloud system after raising doubts about its future last week.
Questions were raised about HP's commitment after comments suggesting that the firm was exiting the public cloud market because of competition and a poor response.
"We thought people would rent or buy computing from us. It turns out that it makes no sense for us to go head-to-head," said Bill Hilf, head of HP's cloud business to The New York Times as he apparently announced a decision to quit the public cloud.
Now, a week later, it is Hilf that has reaffirmed the commitment to this part of HP's business. This time he used the HP web pages rather than a newspaper interview to clarify the position and make sure everyone got his point.
The post, HP Helion Strategy to Deliver Hybrid IT Continues Strong, is the firm's response to the misreported statements and its attempt to un-blur the lines.
"In the past week, a quote of mine in the media was interpreted as HP is exiting the public cloud, which is not the case," wrote Hilf as he sought to address how his statement might have made it appear that HP had been bested by firms like Amazon and Google.
"The bottom line is HP Helion offers customers choice across hybrid delivery models: public, managed (hosted) or private. And we have seen great success with this strategy over the past year proven with great customers, such as Deutsche Bank, Fox, Telefónica, and Société Générale."
He added that HP works with AWS and Google anyway.
Hilf said that there is more to come from the hybrid cloud and much more enterprise use of its public and private cloud options.
"Our success is grounded in our ability to serve enterprise cloud requirements today, and build a platform for internal service provision and hybrid delivery for the long-term, built with open source and on open standards and interoperability, through HP and our partners," he added. "As always, we will listen to our customers and partners first and foremost."
Back in those confusing days of last week Hilf explained that HP chief executive Meg Whitman has been pushing the firm's employees to offer wider services more tailored to the customer as part of the company's transition.
"We had a lot of guys who knew how to sell boxes, and they've had to learn how to have conversations about downloading apps and developing software," he added.
"Meg has put out a charter that will make truly engineered systems that we build top to bottom for customers."
Plans to drop the public cloud part of the business come as HP is in the middle of splitting into two separate companies, which will cost the firm $2bn.
The cloud move also follows falling financials. HP revealed in February that revenue fell to $26.8bn, a decline of five percent.
The split will create Hewlett-Packard Enterprise, with a focus on enterprise technology infrastructure, software and services, and HP Inc, which will cover printing and hardware systems aimed at consumers.
Clive Longbottom, founder of analyst house Quocirca, suggested that HP will have to manage the move carefully.
"HP could go back to its roots of being a tin shifter to large cloud providers or it could be an enabler of hybrid clouds to organisations," he said.
"The first is not really an option at all. The big cloud providers such as Amazon and Google use their own tin. Microsoft does buy in kit, but not enough to keep a company like HP going.
"Competing against Dell and all the new incomers into the hyper-converged cloud market will not maintain even a split-up HP."
Longbottom believes it more likely that HP will offer a private hyper-converged cloud service, evolved from its Cloud in a Box, that will hopefully be a more open version of Helion stack.
"By doing this, HP can run workloads within a private cloud, but allow interoperability between that and the various public clouds that people may be interested in," he said.
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