The Apple Watch is now officially on sale, although punters keen to get their hands, and wrists, on the wearable device will not be able to walk into an Apple store and buy one.
Instead buyers must place their order online - even if in an Apple Store - and then await delivery. For those that pre-ordered their devices, and there are well over a million in the US alone who did so, devices should start arriving on Friday.
This flurry of orders has hit delivery times for various models listed as far out as June.
However, a report on MacRumours earlier this month said that an Apple exec told a concerned buyer that, while a June delivery time is stated on its website, there is a good chance that Apple Watch devices will arrive earlier than this.
The comments were made in response to a MacRumours forum user called Andrew who revealed that, after voicing his concerns directly to Apple CEO Tim Cook, he was contacted by an executive at Apple who explained that this was the case.
Those interested in trying the Apple Watch can visit a store for a "personalised session" to try on, fit and size their band, and understand how the Apple Watch works.
Devices are on sale in Australia, Canada, China, France, Germany, Hong Kong, Japan, the UK and the US. The top-end Apple Watch Edition will be available only in limited numbers from selected retail outlets.
Angela Ahrendts, Apple’s senior vice president of retail and online stores, said that the firm is looking forward to showing off the device.
“We are excited to welcome customers tomorrow and introduce them to Apple Watch, our most personal device yet,” she said.
"Based on the tremendous interest from people visiting our stores, as well as the number of customers who have gone to the Apple Online Store to mark their favourite Apple Watch ahead of availability, we expect that strong customer demand will exceed our supply at launch."
Demand for the Apple Watch is expected to kick-start the wearables market and drive sales to as high as 46 million units by the end of 2015. Apple is expected to account for around half of these.
The device itself is expected to last for around 18 hours per charge, and will run numerous apps such as ESPN, Twitter, Facebook, Shazam, Salesforce and CNN in conjunction with an iPhone. Ocado is another brand to get on the Apple Watch bandwagon - app pictured below.
The watch can also be used to interact with terminals, such as aircraft boarding pass scanners, and can use the Apple Pay system, paired with an iPhone, to allow users to purchase goods via their wrist.
Early reviews have been mostly favourable. Some explained that once you've worked out how to use the Apple Watch it becomes "bliss", while others said that it finally shows the point of a smartwatch.
However, there is also a feeling that the Apple Watch doesn't solve any specific need or problem, and suffers from limited apps, battery life of only one day, and the oddness of holding a watch to your face to make calls.
Despite these gripes it seems likely that Apple fans will willingly splash out, which will no doubt pose questions for businesses faced with workers wearing smartwatches, akin to the smartphone revolution of the past five or so years, also kick-started by Apple with the iPhone.
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