Twitter has updated its ‘retweet with comment' feature, enabling users to quote other tweets with their own thoughts without breaching Twitter's 140 character limit.
The social networking giant announced the new feature with a video in a tweet (see below) that explained how retweeting with a quote will now involve a Twitter Card form containing the quote being displayed below a comment.
Previously, the process of quoting a tweet would simply put the tweet's content between speech-marks within a user's tweet, thereby using up some or all of the maximum 140 characters allowed per tweet.
Longer tweets would often require users to edit the quoted tweet down in order to fit in their own comment. Unfortunately, this meant that quoted tweets often lost their original context. The new feature, which available now for iOS and web apps, allows users to add a full-sized tweet above the quoted one.
An Android version of 'retweet with comment' is expected soon.
The re-worked retweet option means users no longer have to resort to tricks to get around the 140 character limitations hardcoded into Twitter's core. Such workarounds included posting a screenshot of quoted text, shortening links, or unleashing a flurry of numbered tweets one after another.
However, the new feature can only quote a single layer of tweets, meaning multiple re-tweets or links to a tweet with a quote will require users to click through to the Twitter Card.
Originally, retweeting involved users manually adding the letters ‘RT' ahead of text from a tweet they were quoting. As the addition of just two extra letters ate into the precious word count, Twitter then added a retweet function that removed the need for RT.
The new feature is indicative of Twitter's drive to build out the functionality of its social network platform in order to broaden its appeal to both users and advertisers.
As part of this effort, Twitter unveiled a tweet-seeking tool called Curator, which is designed to help companies search and curate tweets relevant to their business.
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