Twitter has announced a new tool called Curator that is designed to help companies search and curate tweets and find specific conversations or opinions on a given topic.
Users can create complex keyword and hashtag search queries with Curator to find what Twitter calls "high-quality tweets" and content from video clip network Vine on a topic relating to specific terms.
Matt Dennebaum, product manager at Twitter, said in a blog post that the goal of Curator is to help organisations find tweets on a topic, then select and group together their favourites to be displayed on web, mobile platforms and television.
Dennebaum explained that Curator allows searches to be further refined to select tweets based on follower counts, user location and language.
"Those who have been testing Curator have seen strong increases in audience engagement, participation and attention. With these encouraging results, we're opening up the product to all media publishers around the world for free," he said.
News organisations, production companies, broadcasters, local government and concert venues were all touted by Dennebaum as potential users of Curator.
Media organisations looking to carry out more complex tweet integrations can use Curator with services supplied by Twitter's partners. These include live blogging application ScribbleLive and content marketing app suite Livefyre.
"Together with our partners, our goal is to make it easy and seamless for publishers to incorporate powerful conversations, interactivity and engagement into their programming," said Dennebaum.
Twitter has claimed previously that exposing people to on-screen tweets while they watch a TV programme drives them to post their own tweets about the programme and search for or share content relating to it.
The social networking company claimed that 85 percent of people who use Twitter during primetime television reported tweeting about the programme they were watching.
Curator is Twitter's latest move to expand the capabilities of its services. This is in contrast to main rival Facebook, which has built out its Messenger service to become a tool for developers to integrate with apps, as well as a social network-powered communications app.
Further separating its goals from Twitter, Facebook has also talked up its mobile app strategy and Internet of Things ambitions, with the aim of moving beyond its social network roots to become a wider technology company.
Open source solutions provider makes acquisition in bid to shore up cloud development tools business
Aims to "end data bottlenecks"
Looking to boost your career in IT? Here are the best-earning roles out there!
The BlackBerry KeyOne is a strange device that brings the best of BlackBerry and Android together in a Qwerty-equipped package, but it won't be for everyone