Businesses hoping to update their PC estate in the year ahead face price increases of as much as 6.6 percent as vendors try to offset the impact of the strong dollar on their profit margins.
Gartner said that it expects PC shipments to decline by 2.4 percent in 2015 as a result of currency-related price hikes.
Gartner analyst Ranjit Atwel told V3 that the dollar rise will hit PC buyers in the pocket.
“On the PC side we are predicting a decline of one percent in dollar revenues because of currency impacts. In constant currency terms it would actually increase 3.2 percent,” he said.
“PC vendors will have to increase their prices in 2015 otherwise that one percent would be even higher.”
So Gartner said that in Western Europe the average selling price in constant dollars for all devices is expected to increase from $681 in 2014 to $705 in 2015, an increase of 4.5 percent, leading to a decline in unit shipments of 5.9 percent in 2015.
The business market will see an even higher price hike of 6.6 percent in 2015, which will cause PC unit volumes to fall by 8.4 percent in 2015, Gartner said.
Atwel said that in total 252 million PCs are expected to ship in 2015, compared with 277 million in 2014. The figure will continue to fall in 2016, to 243 million units, and down again to 236 million in 2017.
In the mobile market things are different, with just shy of two billion units expected to ship in 2015, a rise of 3.5 percent. Shipments are predicted to exceed two billion in 2016 and again in 2017.
Atwel said Apple will remain the dominant player in the smartphone market, while its nearest rival, Samsung, can only look forward to cementing its runner-up position.
“Samsung have a nice product [with the Galaxy S6] and that should help them protect their installed base, rather than have any impact on Apple’s installed base or potential Apple buyers,” he said.
The tablet market will also continue to grow, although it will be slower, at just 236 million units shipped in 2015, and then 257 million in 2016.
This lack of any strong growth is mainly due to the failure of Android tablets to really takeoff, even with low price points.
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