ATLANTA: Microsoft believes that unlike many rival tech giants that have jumped on the Internet of Things (IoT) bandwagon, it is well placed to deliver actual IoT services that enterprises will want to deploy.
At Convergences 2015, V3 asked executive vice president of the Microsoft Business Solutions Group Kirill Tatarinov, whether the company's commitment to the IoT is a move into a market crowded by the likes of HP, Intel and SAP.
"We believe that IoT is truly an emerging discipline and truly the area where many organisations like to make an investment to get better at accepting those signals, managing things that exist, managing machinery, managing devices, instrumenting them," he said.
"We think there is a huge demand. We actually think and see that there isn't enough supply. We see lots of rhetoric in the industry but we see very little delivery, to be honest with you."
Tatarinov said this lack of clear IoT product and service delivery will help Microsoft to make waves in the IoT world with its Azure IoT Suite.
"I think that represents an opportunity for us to come in with truly phenomenal, real innovation in the form of Azure IoT that combines a set of very well-proven services, like Azure Machine Learning, like Azure Data Analytics, like Azure Stream Analytics, and brings a superb solution to our customers," he said.
Azure IoT Suite brings together several Microsoft data collection and analytics tools in the Azure cloud, which companies can use to build and run IoT-related software apps and services.
Despite Tatarinov's claims to the contrary, other tech giants have been putting a lot of effort into serving the emerging IoT market.
Unlike Microsoft, the partnership involves providing IoT hardware as well as supporting services, rather than just a suite of software tools on a cloud platform.
In the same month, Intel also acquired German IoT chip maker Lantiq in a move to bolster its broadband technologies in the connected home market.
These IoT-related announcements all signal that Microsoft faces stiff competition for dominance in the emerging IoT market.
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