Apple has sent out invites for an event taking place on 9 March that is likely to be the official unveiling and launch of the Apple Watch.
The event invitation comes with a not-so-cryptic titles 'Spring forward', a reference to changing the times on clocks to mark the end of winter. The ninth of March is one day after this occurs in the US.
The event will take place at the Yerba Buena Center for the Arts Theater in San Francisco at 10am local time, which would be 5pm UK time.
The date would also fit with the expected launch of the Apple Watch, after comments from Tim Cook during the firm's most recent quarterly earnings that the device would ship in April, which would fit a March unveiling timeframe.
"Development for Apple Watch is right on schedule and we expect to begin shipping in April," he said. "Developers are hard at work on apps, notifications and information summaries that we call Glances, all designed specifically for the Watch's user interface.
"The creativity and software innovation going on around Apple Watch is incredibly exciting and we can’t wait for our customers to experience them when Apple Watch becomes available."
Cook said during the same call in January that he uses the Watch every day and has high hopes for its success when released.
"I'm using it every day and love it and I can’t live without it. So I see that we’re making great progress on the development of it," he said.
"The number of developers that are writing apps for it is impressive and we’re seeing some incredible innovation coming out there."
So far hard details on the Apple Watch remain unknown, such as how long the battery will last per charge or what sort of features it will offer, but the clamour for the device is already high.
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