Twitter has struck a deal with Google to display tweets in Google search results, in a move to drive further revenue from advertising and data.
Bloomberg revealed that the deal will give Google direct access to Twitter's stream of data generated from tweets posted by its 284 million users. This will bypass the need for Google to trawl Twitter's site for the data.
A source close to Bloomberg said that there is no advertising revenue involved in the deal, suggesting that Twitter will receive data-licensing revenue instead.
Tweets showing up in Google searches will effectively allow Twitter to reach people who do not use the social network, and thereby generate more advertising revenue from access to a larger audience.
Twitter already provides data to Microsoft's and Yahoo's search engines.
More advertising revenue will also bolster Twitter's bottom line, particularly after posting third-quarter losses of $175m despite growth in its user base.
Google and Twitter engineers are already working on the arrangement, despite the deal having not yet been made public, reported Bloomberg.
Both Twitter and Google declined V3's request to confirm or comment on the agreement.
Twitter has been working on ways to boost its user base and engagement, particularly after it was overtaken by the 300 million users on Facebook-owned Instagram.
The firm recently added the ability for users to post 30-second video clips and create private group messages.
Twitter also revealed ambitions to target audiences in India with the purchase of ZipDial, hoping to reach parts of the world where mobile and wireless internet infrastructure is underdeveloped.
Further acquisitions could also be on Twitter's agenda, after chief financial officer Anthony Noto mistakenly published a direct message as a public tweet, saying: "I still think we should buy them."
Twitter has not revealed to which company the tweet refers or its future acquisition plans.
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