Huawei subsidiary Honor has launched an ultra-affordable, £110 Honor Holly smartphone, promising that the quad-core handset will appeal to an underserved segment of the market.
The Holly was unveiled at a London press event attended by V3 and features above average specifications for its price. The handset houses a 5in, IPS, HD display, quad-core processor, 1GB of RAM and a 2000mAh battery.
Sadly the device will not run Google's latest Android 5.0 Lollipop operating system and will launch with Android 4.4 KitKat combined with the Emotion skin.
The absence of Lollipop is disappointing as the update adds several useful features to Android, including a new Material design interface, improved notifications system, updated camera API and enhanced multi-account support.
The Honor Holly will launch on 23 February with an RRP of around £110. Prior to this Honor will launch a promotional 'Price Hacker' page on 5 February that will let buyers register interest in the Honor until 23 February.
For the first four days of launch Honor will reduce the handset's cost by an unspecified amount determined by how many people register.
The Holly will feature fairly average imaging tech and is set to house an 8MP F2.0 aperture, BSI rear camera and a 2MP front camera.
The 8MP rear camera will feature five sets of optical lenses for improved low light performance and a macro and 'Full Focus' mode. The latter can create a depth of field effect on photos taken on the Holly.
The Honor range was launched by Huawei in October 2013 with the Honor 6 handset.
Huawei vice president Lars-Christian Weisswange said he expects the Holly to help grow the brand's European market share.
"We want to be the leading Android brand and offer the best user experience. Weather its health or e-commerce, we want our device to meet the customer's requirements," he said.
"Honor started last year with a global approach. We sold 30 million devices globally and increased our revenues tenfold. Now we're in 60 countries worldwide.
"We have ambitious targets. We sold two million units in Europe last year. We want this to be 10 million in 2015."
Check back with V3 later for a full review of the Honor Holly.
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