The use of cloud computing has now reached a "tipping point" as enterprises prepare fully to commit to the cloud for all areas of their business, according to IBM.
Doug Clark, IBM's cloud leader for the UK and Ireland, said that towards the end of 2014 and into the start of 2015 he has seen customers making the decision to go "all in" for cloud services.
“We’ve definitely reached a tipping point for cloud with clients. They have dabbled in the past and have done a few applications in the cloud, but now they are taking a strategic direction to go all in on the cloud,” he said.
Clark cited IBM customers such as Lufthansa, Reuters, ABN AMRO and National Express as examples of firms moving to put much of their infrastructure and applications in the cloud using the firm’s SoftLayer platform.
He added that he thought it likely, and indeed "sensible", that businesses will still move to the cloud in a staged manner to get a feel for how it will fit into their businesses before committing fully.
Another indicator of the popularity of IBM’s cloud offering, according to Clark, is the number of partnerships IBM has formed with other industry players to help boost its services.
“There are a number of really chunky relationships being born here that six or nine months ago people may not have thought possible. It’s a really positive disruption,” he said.
Clark was speaking during an event at IBM's new UK data centre that opened last year as part of an effort to broaden the footprint of the SoftLayer platform to offer services and ensure that customers' data remains within their geography.
The centre is based near London and is hosted at a site managed by Digital Realty (pictured above). The SoftLayer area of the site is managed by SoftLayer staff independently of the other hosters at the site.
Mark Jones, chief technology officer of SoftLayer, said that this was a vital step in meeting the demands of customers.
"The global expansion that we’ve done is typically about two drivers: data locality and data sovereignty. We want customers to have a choice so they can have the data in the country that meets their rules and regulations," he said.
IBM is making cloud a major focus to capture the wider trend for cloud-hosted services. This is paying off in some respects, and the firm's revenues for cloud services have risen notably.
This led to speculation that IBM is on the verge of making mass redundancies, but the firm has flatly denied the claims.
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