Apple has always set high standards in the technology market, both for itself and its rivals. This was underlined once again this week after Apple reported the biggest ever single-quarter profit for any public company, a cool $18bn.
This was perhaps the standout figure of a financial release that contained many other eye-catching and intriguing facts, not all of them quite as positive as those affecting the iPhone.
V3 pored over the Apple results, and the conference call by CEO Tim Cook, to see what other nuggets of information we could uncover and what it shows about Apple's position in the technology market.
10. One billion iOS devices have now been shipped
Cook confirmed on the earnings call that Apple passed the incredible milestone of one billion iOS devices shipped since the iPhone launched in 2007.
"It was truly a momentous quarter for iOS. On November 22nd we shipped our one billionth iOS device. It was a Space Gray 64GB iPhone 6 Plus, which we’ve saved here at Apple," Cook said.
V3 is sure that Apple sent the same device to the customer who placed the billionth order as item 1,000,000,001.
For a company to ship a billion devices on a new operating system in under 10 years is staggering, and Apple can point to the continued success of all its iPhone models as driving this, such as the iPhone 4S (pictured above).
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