Oracle has announced a refreshed portfolio of engineered systems with a focus on delivering value, claiming that its systems cost less than rival hardware while offering better performance.
Executive chairman Larry Ellison disclosed the firm's new strategy at a live event, unveiling new systems including the Virtual Compute Appliance X5, FS1 Series Flash Storage System and the sixth-generation Exadata Database Machine X5.
Ellison told the audience that Oracle's engineered systems with their carefully optimised configurations have always delivered better performance than simply buying in racks of commodity servers, and that the company has never aimed at offering the lowest possible purchase price.
"People are building the core of their data centre around these two-socket Intel servers, and it's very attractive because it has a low purchase price," he said.
"We make the argument that these do-it-yourself data centres are expensive because you do all the integration work."
But while Oracle has delivered the best overall cost for the performance, Ellison said that the purchase price of engineered systems is still an impediment for some companies buying Exadata.
"So we have a new strategy: we're going to compete for that two-socket data centre business," he said.
Ellison singled out the Virtual Compute Appliance (VCA) X5, a converged infrastructure system with integrated compute, storage and software-defined networking designed to operate data centre workloads running on Linux, Windows or Oracle's own Solaris.
"Here's a combination of the engineered systems appliance idea, but the thing that is so attractive to purchasers is that it's the lowest purchase price in the industry by far," he claimed.
In fact, it is half the cost of Cisco's Unified Computing System hardware, Ellison said.
The VCA is scalable from two to 25 nodes based on eight-core Intel Xeon processors, with up to 19.2TB of aggregate memory across the nodes.
Meanwhile, applications can be deployed in minutes thanks to Oracle's virtual assembly builder with pre-defined templates.
Also new is the Oracle FS1 Series Flash Storage System. This is a scale-out enterprise-grade storage area network appliance supporting four tiers of flash and disk storage, between which it intelligently moves data for optimal performance.
Ellison claimed that the FS1 is less than a third of the price of a comparably specified EMC VNX 8000 array, while delivering better performance.
Other systems included in this refresh are the Oracle Database Appliance X5, Big Data Appliance X5, Exadata Database Machine X5, and the Zero Data Loss Recovery Appliance X5.
The latter is designed to eliminate data loss for all Oracle databases, the firm said.
New regulation expected to cut greenhouse gas emissions by about 17 million metric tonnes between 2020 and 2050
Molybdenum ditelluride is a two-dimensional material that can be easily stacked into multiple layers to create a memory cell
New light-guiding nanoscale device can control and monitor a nanoparticle trapped in a laser beam with high sensitivity
Optical traps are scientific instruments in which a focused laser beam is used to exert an attractive or repulsive force on a microscopic object to hold it in place
Scientists estimate that the exoplanet has already lost up to 35 per cent of its mass over its lifetime